A landscaping business lives on recurring contracts, not on one-off jobs. The one-off is cash this week. The contract is cash every month for two years. If your website is only selling 'come and mow my lawn this Saturday', you are leaving the real business on the table.
Your site reads as "one-time job"
Call-to-action says "request a quote". Nothing says "monthly maintenance plan from $X". The visitor sees a handyman, not a service provider they can rely on all year. Give the contract its own page and its own price.
No visible price range on recurring plans
A homeowner who hesitates about a contract wants to know if it fits their budget before writing. 'Monthly plans from $120' on the first screen filters out tourists and brings in real buyers. Hiding the price does not raise it, it loses the lead.
No portfolio of properties you maintain year-round
Three before-and-after photos of a one-day job do not sell a contract. What sells a contract is a gallery of properties you have been maintaining for two or three years, with the owner saying how it has gone.
No seasonal booking calendar
Spring and autumn are when homeowners decide. If your site has no visible 'book your spring cleanup' or 'autumn leaf collection' section at the right time of year, they book the first landscaper who did.
The trust decision takes longer than one visit
Signing a mowing contract is signing someone a key to come onto your property every two weeks. That is a trust decision, not a price decision. Reviews, named properties, years in business, insurance — put all of that above the fold. If it is below, nobody scrolls that far.