A cleaning business lives on repeat work, and yet almost every cleaning website is built to sell one visit. The page should make the weekly plan the obvious choice.
Price the plan, not the hour
Hourly pricing invites haggling and makes every job a negotiation. Show weekly, fortnightly and monthly plans side by side with what each includes. The middle one is what most people pick, so design the middle one well.
Say exactly what is included
The real objection is not price, it is uncertainty about what gets done. A plain checklist per room removes the fear of paying for a job half finished, and it protects you from scope creep later.
Answer the keys-and-trust question
Someone is letting a stranger into their home. Background checks, insurance, the same cleaner every visit, what happens if something breaks. Put that on the page before anyone has to ask.
Split homes from offices
A family and an office manager need different pages, different language and different proof. Mixing them makes both feel like they landed in the wrong place.