You told the AI "make me a website for my real estate agency" and it did. Modern design, big photos, rotating listings. Two months in, no one has filled out the form. Not because the site is ugly. Because it has none of what makes a buyer trust an agent.
The AI does not know your city
It writes "sell your home with us" instead of "we sell apartments in Laureles and Envigado". Buyers search by neighbourhood, not by generic phrases. If your city and neighbourhoods are not in the headlines, you do not exist for local search.
The listings live on a portal, not on your site
The AI linked you to a listings portal because it was faster. Every click takes the visitor out, and the portal gets the lead and resells it to you. Your own listings on your own domain is what captures the enquiry you paid for.
There is no reason to leave your details
A visitor sees three properties and finds no way to stay in touch. No valuation estimate, no neighbourhood market report, no "notify me of new properties". The small yes is what you are throwing away.
The form sends an email that never arrives
AI generators often connect the form to a dummy address or to nothing. Open your site, fill out the form yourself and check if the email actually arrives. In half the cases it does not, and nobody noticed until now.
The website is not the product, it is the channel
The AI built the channel. What travels through it — your market, your voice, your closed deals — is what no AI can replace. Replace the generic copy with yours, add the names of your neighbourhoods, and put the enquiry form above the fold.